Source material: Richard Baily

Can we make image serve as source material for visual identity? this was the starting point for the tool we created to generate the visual identity for ‘Huis voor Beeldcultuur’ or House of Visual Culture. This tool mixes images from the events and exhibitions they organize into ‘data minerals’ as we call them. these minerals can ‘listen’ to the data flow on the internet connected to the event and translate into these shapes. This way we get a generated dynamic visual identity that still reflects the work or atmosphere of the work that is on display. By the end of the year you’ll get this mineral collection that represents the overall character of the event that took place.

The Data Minerals that you see here are based on works by a range of artists. These are test versions to see how their work reflect in the shapes.

Source material: Van Gogh – Early works

Source material: Van Gogh – Later works

Source material: De Stijl – Mondriaan / Van Doesburg / Rietveld

Source material: Anish Kapoor

Source material: Sanborn

Source material: Frederik Söderberg

Source material: Richard Baily