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Eindhoven identity

Eindhoven is a young but rapidly flourishing city in Noord Brabant. A city that is transforming from an industrial town into a place where technology, design and knowledge are a thriving force. Eindhoven established a special city marketing department responsible for promoting the brand of Eindhoven worldwide. Edhv was invited by this department to come up with a strategy to develop a new identity that fits the ambitions of the city. After an extensive study of all the reports that have been written about Eindhoven city marketing we started building a large visual strategy document called City Ma(r)k(et)ing. One of the concepts that came from this exercise was establishing a ‘virtual design agency’; a collaboration of different professionals that would create the new logo and identity for Eindhoven. This project was a collaboration between different disciplinary agencies and studios including: Ehv365 and Zandbeek for communication strategy. Eric de Haas, Scherp Ontwerp, and Edhv for concept and graphic design, Raw Color for color strategy and Bold Monday for font design. The ‘virtual design agency’ approach to the project was experimental however enriching creative process. Combining diverse range of expertises proved to be an adequate solution for implementing a complex city identity.

After a thorough sketching phase and many directions investigated. The graphic design for the logo finally started showing its present shape. We were looking for something that would express the energy of the city and something that would have the potential to become a logo with iconic value. But the identity is built out of more elements then just that. We also developed a typeface, color palette and a visual culture.

This whole project was a cooperation between different disciplinary agencies and studios forming a ‘virtual design agency’. To name a few: Ehv365 and Zandbeek for communication strategy. Eric de Haas, Scherp Ontwerp, and Edhv for concept and graphic design, Raw Color for color strategy and Bold Monday for font design.

The ‘virtual design agency’ approach has been an experimental but enriching creative process. Combining the various expertises proved to be very adequate for implementing a complex city identity.