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Intelligent identity

As a part of Brainport Development, HTSC (High Tech Software Cluster) is a coalition of software companies that mainly works for the high tech industry. HTSC showcases the innovative power of the Brainport region to the world. The space uses smart technologies to map and match organisations, new talent and decision-makers in the field by interest and profession.

For this cluster we developed a strategy and concept of a smart space, and an ‘intelligent identity system’ that generates ‘bugs’ (personalised logos) based on data of how visitors use and interact with the space. Together with Dutch Invertuals we translated this Identity to a functional and dynamic interior.