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June 16, 2006

This is the first part of an exhibition about ideas concerning the ‘Blue carpet’. The old Philips area in the city. This particular piece by Remco van de Craats is based on streetlevel communication. It shows the interpretation of three different people that walk around a square in Eindhoven. The images are like street level micromarketing. Stickers, tags and car brands. These items are defining the identities of the streets by constantly sending a message. It depends on the receiver what to make of them.

“I took pictures of all the little items I encountered when I was walking around the square. I used PhotoStitch, which is a program for connecting images to panoramas, to connect the images. This gives unexpected results and in my opinion reflects the randomness of walking in the streets”.

June 12, 2006

These are some of the objects we created on our Milan expedition. We asked several visitors from the furniture design fair to describe their most loved or hated objects. Based on those description we tried to recreate the objects with materials at hand.

June 8, 2006

Working on the Edit festival routing.

June 2, 2006

Convinced with the idea that working is no longer place bound, we set out to prove our point. Off we went to work in Berlin for a few days with the whole team. Our goal was to work together with a friended design studio from Berlin and create a magazine. Sounds easy doesn’t it? Well, it turned out to be a valuable lesson to remember.

May 10, 2006

Here you see some of the sketches we made for an Illustration to promote innovation. It’s a pen drawing cut in pieces and pinned on a wooden background.

January 12, 2006

The making of our new studio in Eindhoven.