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February 15, 2016

Share the vibe #02

Share the vibe #02 by Raw Color

Eindhoven invites their most celebrated visual artists to create a series of short clips in order to establish a clip culture that expresses the energetic power of this city.

Raw Color presents: Eindhoven

We immediately felt we wanted to make something that was very abstract, instead of documentary-like. A work that came from within ourselves, that we would be able to create in the studio. We also immediately felt it would have to have a big fun factor. It led to this work, which is a very cheerful, creative expression of science. Of course it has been done a thousand times before, but because it has been given an identity of its own it becomes something unique. We ran a great number of tests using different soft drinks and colours. Some were amazingly successful, others very disappointing. But all of them produced a great big mess.