Starting from the light
For the visual concept, we took ‘light’ as a starting point. After a lot of experimenting, we ended up creating visuals by using a bunch of old slide projectors and a sculpted STRP logo. Projecting on the shape offered this really nice analog feel. Once we figured out the details we generated enough material to produce the whole range of media needed to promote the festival. From stationary, flyers, posters, banners, and lightbox posters. The website. STRP magazine for background information about the festival and its artists. The program. To the final report