Speed of light

STRP Festival Eindhoven

A flexible visual identity for STRP festival

For two editions of STRP Festival, we created the identity and visuals. STRP Festival is one of Eindhoven’s most prolific festivals biennially being held at the Klokgebouw, an old Philips factory building at Strijp-S. It offers a unique blend of art and technology.

Starting from the light

For the visual concept, we took ‘light’ as a starting point. After a lot of experimenting, we ended up creating visuals by using a bunch of old slide projectors and a sculpted STRP logo. Projecting on the shape offered this really nice analog feel. Once we figured out the details we generated enough material to produce the whole range of media needed to promote the festival. From stationary, flyers, posters, banners, and lightbox posters. The website. STRP magazine for background information about the festival and its artists. The program. To the final report

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Paper cut

Branding and graphic design ALRT

Edhv,Architects
of Identity