As the Brainport region quickly becomes a center for technology, Helmond, known for its skilled workers, collaborative mindset and inventive drive, is set to grow significantly soon. Ter AA plays a crucial role in this changing environment for training the next generation of skilled workers who will ultimately shape the city’s transformation.
In today’s information-driven society, the role of education has to be reimagined. With the new identity, Ter AA offers a vision that looks ahead to what students and local businesses will need in the future.
In this case Edhv played their part in the initial phase of the identity. Starting out with a strategic positioning in line with the local strengths and values. Proposing a name change and a concept to renew the educational format to better synchronise with the regional industry.
