In today’s information-driven society, the role of education has to be reimagined. With the new identity, Ter AA offers a vision that looks ahead to what students and local businesses will need in the future.
FUTURE IN THE MAKING
Brand identity and positioning strategy for technical education in a growing city
As the Brainport region quickly becomes a center for technology, Helmond, known for its skilled workers, collaborative mindset and inventive drive, is set to grow significantly soon. Ter AA plays a crucial role in this changing environment for training the next generation of skilled workers who will ultimately shape the city’s transformation.
Edhv played their part in the initial phase of the brand identity, starting out with a strategic positioning in line with the local strengths and values of Helmond and its region. Proposing a name change and a concept to renew the educational format to better synchronise with the regional industry.
In the visual identity materials play an important role as they represent the various departments, skills and expertise. By creating different moods, each department has its own suitable atmosphere.
The result is a strategic and visual foundation for Ter AA’s future, positioning the educational institution within Helmond’s growing technical ecosystem and connecting students, skills and regional industry. This led to Ter AA opening the first operational cleanroom at a Dutch technical education.
