The magic of mechanics

SDK Vastgoed Schiedam

Visual identity for a Mechatronica Campus in Schiedam

To establish clear principles for a campus identity, we have led several working sessions and developed a positioning strategy. We delved into the target audience and the world of mechatronics. This results in a vibrant, dynamic identity that exudes technology. The initial steps of the identity are already underway, such as naming various buildings.

The interplay between solid hardware and fluid software is fundamental in the identity. The logo is customizable and playful.


As we progress, we will further develop the identity and activate it in the area to create a full-fledged branding.

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