The interplay between solid hardware and fluid software is fundamental in the identity. The logo is customizable and playful.
The magic of mechanics
Brand identity and positioning strategy for Mechatronica Innovatie Campus Schiedam
To establish clear principles for the MICS campus identity, we led a series of working sessions and developed a positioning strategy. We delved into the target audience and the world of mechatronics. The result is a dynamic brand identity that exudes technology.
Initial applications included naming the various buildings, helping establish a recognisable identity across the campus ecosystem.
IN PROGRESS…
As we progress, we will further develop the identity and activate it in the area to create a full-fledged branding.
This already resulted in the first sub-identity for the Humanoid Application Center.
