Yesterday, we went to the book launch of Share The Vibe by Peter Kentie. This book is a detailed guide on how the city marketing for Eindhoven developed. For more than 15 years, Edhv has worked on this tough project to build a strong identity for Eindhoven. It began with a thorough analysis, evolved into a plan for collaboration, and led to a well-known and praised city brand. It’s truly a groundbreaking achievement of all people involved.