Edhv at Parsons

12 Nov 2015

The New School

Here is an impression of an exhibition ‘Stereotype’ currently on show in New York, Sept. 30 through Dec. 15. It contains two of our projects. ‘Wordigami,’ originally created for the first show of Dutch Invertuals in Milan, and ‘Burners’ that was first presented at the Dutch Invertuals show ‘Untouchable.’ So if you happen to be in New York these days, don’t forget to have a peek.

— The Sheila C. Johnson Design Center (SJDC) at The New School’s Parsons School of Design presents StereoType, an exhibition of works by artists and designers who are leading the way in experiments in typography.

Originally organized for BSA Space, Boston’s leading center for architecture and design, the work in the exhibition heralds a departure from conventional typographical approaches focused on two-dimensional letters by incorporating elements of time, movement, and the third dimension.

“Historically, typography has been designed with two axes in mind, x and y,” said exhibition curators Ginger Gregg Duggan and Judith Hoos Fox of curatorsquared. “Today, in contrast, designers are broadening their perceptions about type to accommodate the added dimensions of a digital and experiential world. Recent innovations in type design take principles of animation, interactivity, and kinetic movement and combine them with traditional components of typography, resulting in pioneering explorations in motion typography.”

The exhibition includes work in a variety of media—video, projections, models, drawings, objects, computer animations and interactive installations—by 14 established and up-and-coming designers from the United Kingdom, Japan, Canada, France, the United States, Israel, The Netherlands, Germany, and Australia. These artists integrate elements from the fields of animation, craft, performance, nano-science and graffiti into their work.

“The work of the designers in this exhibition is anything but—forgive the pun—true to type,” said Radhika Subramaniam, Director/Chief Curator of the SJDC. “They represent the kind of experimentation that actively feeds our interests at the university.”

Participating artists are Brian Banton (Canada), Jerome Corgier (France), Edhv (The Netherlands), Oded Ezer (Israel), Dominque Falla (Australia), Masashi Kawamura (Japan), Thomas G. Mason (United States), Petra Mrzyk and Jean-Francois Moriceau (France), Stefan Sagmeister and Jessica Walsh (United States), Alida Sayer (United Kingdom), Song Hyun Ju (Korea), Dan Tobin Smith (United Kingdom), as well as Parsons alumni Evan Roth (France/United States) and Ji Lee (Korea/United States).


Edhv, Architects
of Identity