Generative AI is rapidly changing the way we create, communicate and design. Its impact reaches far beyond technology alone, influencing creative processes, industries and the way we interact with the world around us.
At Edhv and Dutch Invertuals, we’ve started an ongoing research programme to better understand these developments and explore what they mean for our practice, our collaborators and the future of design.
Rather than looking for quick answers, we’re interested in asking better questions: How can AI expand creativity? What new roles can designers take? And how do we ensure technology continues to serve meaningful human experiences?
It’s an evolving field, and we’re excited to explore it. We’ll be sharing our findings, experiments and reflections along the way, so stay tuned.
