Those familiar with Edhv know we’ve been involved in the branding and strategic development of MICS, the Mechatronics Innovation Campus in Schiedam.
Recently, MICS reached another important milestone with the opening of the Humanoid Applications Center, a pioneering institute dedicated to exploring the role of humanoid technologies in industrial applications.
As robotics and humanoid technology continue to capture public imagination, the opening received extensive media attention. It’s rewarding to see how the brand identity we developed for MICS as well as the Humanoid Application Center, provide a consistent visual framework across the campus and its initiatives, giving each new development a recognisable place within the larger story.
Projects like these demonstrate that a strong identity is about more than recognition. It creates cohesion, strengthens a community, and helps emerging ecosystems present themselves with clarity and confidence.
