In it together

08 Jul 2026

We’ve recently completed the first phase of the branding and positioning process for the city of Helmond: defining its vision and strategic positioning.

This phase was built on co-creation and dialogue. Over a series of workshops, conversations and interviews, hosted at the specially created Stadsmakerij, residents, entrepreneurs, organisations and the municipality worked together to shape a shared perspective on Helmond’s identity and future.

The result is a positioning strategy that captures the city’s distinctive character and ambitions, supported by four strategic activations that will guide the next phase of the project.

A strong city brand emerges through collaboration and this is only the beginning.