On a mission
Every year the show in Milan is a big adventure. Months of meetings and preparations is eventually boiled down to one compact truckload on it’s way to the global design capital. And once it has arrived on its destination and the truck is onloaded, the process of building begins like a big burst of built up energy. Rushing to see if it all works out what we have been talking and planning about. Every edition feels like a big collective spatial work of art and it feels great.