Share the vibe #01 by Niels Hoebers

Eindhoven invites their most celebrated visual artists to create a series of short clips in order to establish a clip culture that expresses the energetic power of this city.

Niels Hoebers presents: Eindhoven

My thoughts flew in every direction when I was given this assignment. Visualising my take on the city within such a short space of time – well, that’s easier said than done. I’m a natural critic and I wanted to avoid using any clichés. It was tricky to have total freedom, because I prefer working with a clear guideline. I had to find my own handle on the whole thing. So I went back to my own beginnings here in Eindhoven, to the drum ’n bass parties that drew me from my own small town to Eindhoven.

The rhythm of that music for me represents the city’s energy. And another thing is that the rustic Brabant mentality is confronted here with some advanced futuristic influences. That’s how I came up with the UFO that creates the city and sets it in motion. Creating icons at breakneck speed.