Early on in the process we collaborated with Skonk to refine and tailor a fitting placemaking strategy to engage the community, merging EKP’s historical roots with its future vision to create a buzzing district for dynamic urbanites.
EKP
Brand identity and placemaking strategy for a new and dynamic district in Den Bosch
Services
Brand Identity, Brand Strategy, Positioning Strategy, Placemaking, Visual Identity, Communication Strategy
For an urban development project in the railway zone of Den Bosch, Edhv crafted an identity for EKP, a site with a rich history as a Dutch mail distribution hub. EKP is set to transform into a predominantly residential area with a creative edge, strategically located near the central station and adjacent to the river Dieze. Central to this vision is the Art Academy, which enhances the area’s artistic vibe.
The playful and distinctive identity reflects EKP’s residential and creative character.
We created a playful brand that could evolve along the way, starting as a guerrilla-style campaign to build brand awareness and activate the area.
As EKP took shape, the identity developed into marketing and communication, eventually becoming a complete and unified identity for the district.
Ultimately, becoming a complete and unified identity for the district as a whole. Connecting its industrial heritage, creative community and future as a new urban district in Den Bosch.
