We don’t participate in pitches or tenders very often for various reasons. But once in a while we make it through. What started as a rebellious pitch proposal turned into a five-year journey full of adventure. And now this journey has materialised in a full-blown urban development where people live and work.

The concept of an ecosystem of connectivity emerged. Not only in infrastructure, but also in lifestyle, culture, business, and wellbeing. The first sketches show a dynamic and flexible identity rooted in the urban context of 5TRACKS.

Placemaking

Located right next to Breda’s railway station, 5TRACKS is all about movement and connection. We defined the concept around five tracks of connectivity: international accessibility, infrastructure, business synergy, local culture, and wellbeing.

From there, we created a placemaking identity. A brand with an energetic edge, designed to make the development visible and tangible even before it opened.

Supported by placemaking events that marked key construction milestones to start building a sense of place from day one.

BUILDING MOMENTUM

The focus now shifted to the commercial phase; the marketing identity. Still dynamic and activating, but more refined in terms of look and feel, tailored to the dynamic office environment and its community. Positioning 5TRACKS as a high-quality work/living hub: sophisticated, flexible, and future-focused.

Marking the highest point with an activating event, bringing the identity to life.

identity full circle

As the buildings took shape, the identity moved into its consolidation phase, including wayfinding, signage, branding and digital communications.

ACTIVATING THE SPACE

5TRACKS Talks Business is a series of business themed talks aimed to inspire, engage and activate the buildings ecosystem. Along with other community events, these events expres what 5TRACKS is all about: a space designed to connect people, ideas, and opportunities.

SPATIAL IDENTITY

Parallel to this, Dutch Invertuals translated the identity into a spatial experience. Creating a ‘workscape’ that inspires, surprises, and connects. This included custom-designed furniture, floor coverings and lighting.

For more information about the interior concept check out the Dutch Invertuals website.

The result is more than just a set of buildings: 5TRACKS is an ecosystem where work and life come together. A community powered by connection, shaped for the next generation.

CREDITS

Commissioned by

5TRACKS, Synchroon

Interior Design

Dutch Invertuals

(Interior)Architecture

Landscape Architect

CULD

Brand Identity

Edhv

Photography

Pim Top
Ronald Smits
Rob Lipsius

Concept and development management

Vigo