5TRACKS

Comprehensive identity for a work/living environment in the center of Breda

Services

Positioning Strategy, Placemaking, Brand Identity, Communication Strategy, Brand Activation

We don’t participate in pitches or tenders very often for various reasons. But once in a while we make it through. What started as a rebellious pitch proposal turned into a five-year journey full of adventure. And now this journey has materialised in a full-blown urban development where people live and work.

The concept of an ecosystem of connectivity emerged. Not only in infrastructure, but also in lifestyle, culture, business, and wellbeing. The first sketches show a dynamic and flexible brand identity rooted in the urban context of 5TRACKS.

5tracks brand identity initial sketches
5tracks brand identity initial sketches
5tracks brand identity initial sketches
13/3

Placemaking

Located right next to Breda’s railway station, 5TRACKS is all about movement and connection. We defined the concept around five tracks of connectivity: international accessibility, infrastructure, business synergy, local culture, and wellbeing.

From there, we created a placemaking identity. A brand with an energetic edge, designed to make the development visible and tangible even before it opened.

edhv 5tracks brand identity document
edhv 5tracks brand identity document
12/2

Supported by placemaking events that marked key construction milestones to start building a sense of place from day one.

BUILDING MOMENTUM

The focus now shifted to the commercial phase; the marketing identity. Still dynamic and activating, but more refined in terms of look and feel, tailored to the dynamic office environment and its community. Positioning 5TRACKS as a high-quality work/living hub: sophisticated, flexible, and future-focused.

5tracks interior design activation event by dutch invertuals and edhv
5tracks brochure with brand identity by edhv
5tracks brochure with brand identity by edhv
5tracks brochure with brand identity by edhv
5tracks brochure with brand identity by edhv
14/4
edhv 5tracks brand identity banner with spray paint
edhv's color moodpboard for 5tracks brand identity
edhv's color moodpboard for 5tracks brand identity
edhv's color moodpboard for 5tracks brand identity
13/3
edhv and dutch invertuals event at 5tracks with interior's maquette and samples
edhv and dutch invertuals event at 5tracks with interior's maquette and samples
12/2

Marking the highest point with a placemaking event, bringing the identity to life.

identity full circle

As the buildings took shape, the identity moved into its consolidation phase, including wayfinding, signage, branding and digital communications.

5tracks folder book with brand identity by edhv
5tracks folder book with brand identity by edhv
5tracks folder book with brand identity by edhv
5tracks folder book with brand identity by edhv
5tracks folder book with brand identity by edhv
15/5
5tracks wayfinding debossed by edhv
5tracks wayfinding on glass wall by edhv
5tracks wayfinding on entrance door by edhv
5tracks wayfinding by edhv
14/4
5tracks wayfinding by edhv
5tracks wayfinding on entrance door by edhv
5tracks spray paint on glass door by edhv
5tracks wayfinding on glass door by edhv
14/4

Through an engaging social media strategy and target group-focused content, we started building a loyal and engaged community even before the first tenants moved in.

ACTIVATING THE SPACE

5TRACKS Talks Business is a series of business themed talks aimed to inspire, engage and activate 5TRACKS’ ecosystem. Along with other community events, these events expres what 5TRACKS is all about: a space designed to connect people, ideas, and opportunities.

SPATIAL IDENTITY

Parallel to this, Dutch Invertuals translated the identity into a spatial experience. Creating a workscape that inspires, surprises, and connects. This included custom-designed furniture, floor coverings and lighting.

For more information about the interior concept check out the Dutch Invertuals website.

dutch invertuals maquette and samples for 5tracks' interiors
dutch invertuals' samples for 5tracks' interiors
12/2
dutch invertuals' samples for 5tracks' interiors
dutch invertuals' samples for 5tracks' interiors
12/2

Each element was designed to support a seamless and inspiring workday, and bring the identity to life.

The result is more than just a set of buildings: 5TRACKS is an ecosystem where work and life come together. A community powered by connection, shaped for the next generation.

CREDITS

Commissioned by

5TRACKS, Synchroon

Interior Design

Dutch Invertuals

(Interior) Architecture

Shift Architecture Urbanism
Powerhouse Company

Landscape Architect

CULD

Brand Identity

Edhv

Photography

Pim Top
Ronald Smits
Rob Lipsius

Concept and development management

Vigo

 

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© Edhv, Architects of Identity, 2026

+31 40 750 2401 info@edhv.nl