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Bologna identity proposal

Edhv was invited to join a competition to develop a new identity for the Italian city of Bologna. It’s quite a challenge to work on identities like this so we decided to give it a shot.

Bologna is a city that has many story lines. These story lines are translated to graphic lines built up out of icons that symbolize the most prominent features of Bologna. This approach offers many possible solutions of playing with the city’s identity. It represents its versatility and liveliness. What you see here are some of the concept proposals.

We always feel challenged by questions like these. They offer a great opportunity to develop and formulate a vision on how identity works on the side. Because it’s your vision that counts and it should be challenged every day.

There were about five hundred entries worldwide. This concept didn’t make it … Anyways …